Corporate Demography: Balancing the Interests of the State, Business and the Population in the Russian Regions
DOI:
https://doi.org/10.17059/ekon.reg.2025-4-13Keywords:
demographic policy, corporate demographic measures, family-friendly policy, perceived external prestige, potential demographic performance, corporate citizenshipAbstract
The year 2024 in Russia has become a landmark year in terms of rethinking the importance of including the institute of business in support of government policies aimed at increasing the birth rate. The Russian Tripartite Commission, which includes the Ministry of Labour and Social Protection, the Russian Union of Industrialists and Entrepreneurs, and the Russian Federation of Independent Trade Unions, recommended that employers provide support to employees with family responsibilities. The purpose of this study is to develop and implement a theoretical and methodological approach for identifying corporate measures targeting employees’ families that are attractive from the perspectives of different stakeholders: employers, public authorities, and employees. The study hypothesizes that such measures can be identified through a multidimensional assessment by the working population. The analysis was based on a survey of working-age individuals in three federal districts: Ural, Siberian, and Northwestern. The sample included 2,520 respondents, with 840 from each federal district, and each district represented by five regions. Survey data were standardized, weighted, and analysed using descriptive statistics and correlation analysis. The study shows that the top three measures most attractive to employers vary significantly across federal districts, while the set of measures most attractive to public authorities remains consistent. Within each federal district, there is a strong positive correlation between perceived external prestige and the potential demographic impact of measures, with an average correlation also observed with the prevalence of measures in the regions. These findings can inform regional efforts to design and promote measures supporting employees’ families, contributing to an expanded legislative framework for socially responsible business. Future work will focus on developing a methodology for the integrated assessment of the effectiveness of these measures’ implementation.
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